Objective: Develop a comprehensive Request for Proposal (RFP) for a specific marketing challenge and identify suitable marketing solutions on providers, including marketing agencies and freelance talent.

Scenario 1: Imagine you are a Marketing Manager at a mid-sized real estate company based in New York City. Your company is facing a significant marketing challenge: increasing the visibility and sales of luxury residential properties in the highly competitive NYC real estate market. To address this challenge, you need to seek external expertse by engaging a digital markenne agenc or Treelance digital markenne professionals. Your hope is to revitalize the digital presence, enhance and streamline lead generation, and optmize user engagement

Scenario 2: Imagine you are a Marketing Manager at a mid-sized Commercial (office) real estate company based in New York. Your company is facing the largest challenge of its kind - a tumultuous othce market condition triggered by the pandemic. Although your large ottice spaces have been left vacant since 2020. demand for smaller office spaces (for under 30 people or 5.000SF \ has increased Your marketing need is to not onlv address the unique challenges posed by the pandemic-driven market condition but also to strategically reposition your company to cater to the increasing demand for smaller office spaces. Your company's survival and success depend on your ability to navigate this rapidly changing landscape and effectively market your smaller office spaces.

Assignment Instructions

Part 1: Crafting the RFP (6 points)

Problem Statement (1 points): Begin by crafting a clear problem statement. Describe the marketing challenge your real estate company is facing. What are the specific goals and oblectives vou aim to achieve?

2. Project Scope and Goals (1 points): Define the scope of the project. What are the tasks and activities that need to be undertaken? What are the overarching business and marketing goals?

3. Timeline and Milestones 1 points: Create a realistic timeline with key milestones. include the expected duration for each phase of the proiect.

4. Vendor Requirements (1 points: Outline the essential qualifications and requirements for marketing solution providers. what expertise, experience, or certification are necessary:

5. Needs vs. Nice-to-Haves (1 points) : Distinguish between the core needs and nice-to-have qualifications for potential vendors. Prioritize the essential qualifications

6. Budget (1 points): Provide a budget estimate for the project. Include any potential for bonus incentives based on performance metrics.

Part 2: Identifying Marketing Solution Providers (4 points)

Agency Research (2 points):

For scenario 1: Research and identify at least three marketing agencies or freelance marketing professionals who specialize in luxury real estate marketing or digital marketing or have relevant experience in the NYC market.

For scenario 2: Research and identity at least three marketing agencies or freelance marketing professionals who specialize in office real estate marketing, digital marketing, customer experience or have relevant experience in the NYC ofhce market. For each, provide a briet profile, contact information, and explain why they might be a good fit for your project.

Agency Selection 1 points): From the agencies or professionals you've researched, select one that you believe is the most suitable candidate. Justify your selection based on their qualincations and expertise

3. Alternative Selection (1 points): Briefly explain why you didn't choose the other agencies or professionals you researched. Highlight the strengths and weaknesses of each.