Objective: Develop a direct engagement lead generation strategy that quickly identifies and

nurtures potential leads through personalized interactions, without relying on ads or SEO. This

approach should swiftly move leads from identification to decision$-$making.

Key Components of the Assignment:

Lead Identification Method: Describe a method for rapidly identifying potential leads.

Streamlined Customer Journey Mapping: Focus on a three$-$step customer journey: Lead

Identification, Direct Engagement, and Decision. Each stage should include specific, actionable

strategies that can be implemented quickly.

Direct Engagement Strategies:

Lead Identification Stage: Craft a personalized outreach approach for initial contact, possibly

through a direct message or email that offers a unique insight or quick audit related to their

current web presence.

Direct Engagement Stage: Propose a short, impactful interaction that demonstrates the value of

your services. This could be a personalized video call, showcasing similar projects, etc. $($Your

creativity to present new ideas shall be tested here. $)$

Decision Stage: Quickly follow up with a tailored proposal that addresses the discussed needs,

includes clear pricing, and outlines the potential timeline, emphasizing the benefits and ROI of

choosing your design studio.

Engagement Metrics: Select metrics that will allow you to measure the effectiveness of this

direct engagement strategy in the short term, such as response rate to initial outreach,

conversion rate from consultation to proposal, and overall lead to client conversion rate.

Note: Any copy$-$pasted AI responses will be immediately rejected and flagged!

Deliverables: A succinct and actionable strategy document that outlines the lead identification

method, a mapped customer journey emphasizing direct engagement, specific tactics for

personalized interactions at each step, and a framework for measuring success