Objective: evaluate your personal marketing experience to summarize which type of marketing works for you (or doesn't work) as a consumer. This paper should align with the course material and be a personal assessment.

Outline by paragraphs 1. Introduction Overview/summary of personal purchases major influencers - product, place, promotion, or price? group your purchases into 4 'stories' - explaining why you made that purchase (good or service)

2. Describe groups #1, 2, 3, 4 - answering the below questions.

What was it that you purchased in the group?

How was it marketed? (be descriptive how did you know about it? were you targeted? If so, why?)

Why did the marketing influence you? (why did you buy it?) 3. Conclusion What target market are you in? Does the marketing which influences you align to the way you have been segmented/analyzed? 4. Closing sentence