Objective: For this task, you will develop a Social Media brand campaign brief for the McDonald's Dollar Drink Days. McDonald's sells a selection of beverages for special prices over the summer months. You will need to do your own research to obtain information regarding the timing of this product, which beverages are sold and their pricing, any past information that would be relevant, and what McDonald's has done in the past to promote this time-limited offering. Deliverables: You must create a full and complete social media marketing brief. ALL sections of the brief must be completed. See the content from Week 7 on MyCanvas for the presentation we reviewed regarding the creation of the brief. This brief will be used again for Assignment #3 later in the semester. You will use this brief to create a social media content calendar and associated content. See the module called "Library Guide". There is a link here to information that will help you write your brief, and your content for Assignment 3. A. Overview Provides enough information to give creative team a solid view of the "state of the world", including competitive information. B. Campaign purpose Clear, providing a broader view of overall purpose C. Campaign objectives Distinct, measurable objectives D. Target audience Detailed description of audience, including demographics, psychographics & geographics. E. Brand considerations F. Key message Vou morrago is clear concise and focused F. Key message Key message is clear, concise and focused. G. Support Information supports key message H. Strategy Strategy to tie back to objectives; includes keywords/hashtags/content length/etc, includes specific information I. CTA Clear CTA that ties back to objectives and strategy J. Deliverables Full list of deliverables M. Analytics Detailed description of analytics that will be used to measure campaign success