Objective:

Imagine you are a program planner for a tourism organization in Canada, and your task is to create a program that aligns with current social trends in recreation and leisure. This assignment will help you explore how program planning is influenced by social trends and how you can adapt your offerings to meet the evolving demands of travelers.

Assignment Details:

Part $1$: Research and Analysis $(40\%$ of the assignment$)$

Demographic Shifts $(10\%)$: Begin by researching and discussing the impact of demographic shifts, such as an aging population and increasing diversity, on tourism and leisure preferences. Provide examples of how these trends are affecting the tourism industry in Canada.

Technology Integration $(10\%)$: Explore the role of technology in modern tourism. Discuss how the integration of technology, including mobile apps and online booking systems, can enhance the tourist experience. Provide examples of successful technological implementations in the tourism sector.

Sustainable Tourism $(10\%)$: Analyze the importance of sustainability in tourism. Explain how responsible and eco$-$friendly practices can be incorporated into program planning. Provide real$-$world examples of tourism programs that prioritize sustainability.

Health and Wellness $(10\%)$: Investigate the growing interest in health and wellness tourism. Describe the types of wellness activities that appeal to travelers and how they can be integrated into a tourism program.

Part $2$: Program Planning $(60\%$ of the assignment$)$

Program Design $(20\%)$: Based on your research and analysis in Part $1,$ develop a hypothetical tourism program that caters to the evolving social trends discussed. Outline the key features, activities, and experiences that your program will offer.

Target Audience $(20\%)$: Identify the specific target audience for your program. Explain how your program aligns with the preferences and needs of this demographic, considering demographic shifts and social trends.

Technology Integration Plan $(10\%)$: Describe how you will incorporate technology into your program to enhance the tourist experience. Discuss the use of mobile apps, online booking systems, or any other relevant technological solutions.

Sustainability Initiatives $(10\%)$: Outline the sustainability initiatives that your program will implement to promote responsible tourism. Explain how your program will minimize its environmental impact and support local communities.