OBJECTIVE:

In this assignment, youll take a look at a specific brands social media platforms (see approved list below). From there, youll assess how effective you think their messaging is: what works? What doesnt work? What could the brand do differently? What online platform do you prefer for the brand and why?

STEP 1:

Brand @NutBar.co

STEP 2:

Evaluate THREE social media platforms associated with the brand: TikTok, Facebook, Instagram, , Twitter or LinkedIn

In this evaluation, youre required to select 2-3 pieces of supporting evidence to back up your claims. Ie. You can simply take a screen grab of the post or drag and drop it into your assignment.

• Target audience (who is the brand trying to connect with men, women, families, students, seniors, rich people, budget shoppers etc)
• Engagement: is the brand trying to get people to respond in any way? Do they pose questions in their posts? Do they ask people to respond somehow?
• Giveaways: do you notice the brand giving anything away to followers (promo codes, special deals to those who follow their accounts etc)
• What topics does the brand address on their platforms (politics, social events, industry related topics, fashion, the environment, animal welfare, eco-issues, war etc)
• Budget: does the brand appear to spend time and money on their social media or does it seem more casual and more of an afterthought?