Question: Objective: The objective of this assignment is to develop a comprehensive sales plan for promoting the features of a hotel, including room accommodations, event halls,
Objective: The objective of this assignment is to develop a comprehensive sales plan for promoting the features of a hotel, including room accommodations, event halls, and restaurants, to potential customers in the Canadian market. This assignment aims to enhance your understanding of sales prospecting, communication strategies, prospect qualification, and appointment setting.Assignment Components:a Prospect List Development: Develop a prospect list of organizations in your area that would qualify as potential customers for the hotel's room accommodations, event halls, and restaurant services. Create a table listing the organizations, along with their industry, location, and specific features of the hotel that would appeal to each organization.b Communication Strategy: Describe how you would contact each organization from your prospect list. Specify the communication channels you would utilize, such as email, phone calls, or inperson visits. Provide a brief rationale for your chosen communication approach for each organization.c Prospect Qualification: Assume that you have contacted the organizations on your prospect list. Discuss how you would qualify each prospect to determine their level of interest and potential fit for the hotel's offerings. Create a table outlining the criteria you would use to qualify prospects, such as budget, event requirements, dining preferences, etc., and indicate how each organization meets or does not meet these criteria.d Appointment Setting Script: Develop a script that you might use when contacting each organization by telephone to secure an appointment with the appropriate person in the company. The script should include an introduction, a brief overview of the hotel's features relevant to the prospect, a value proposition, and a call to action to schedule a meeting. Customize the script for each organization on your prospect list, considering their specific needs and interests.Submission Guidelines: Organize your assignment components into a wellstructured document, ensuring clarity and coherence throughout. Use tables, specific examples, and visuals to enhance the appeal and readability of your work. Submit your completed assignment via the designated platform or email provided by the instructor. Ensure compliance with the specified format and submission guidelines.Assessment Criteria: Your assignment will be evaluated based on the following criteria: Effectiveness of prospect list development and selection rationale. Clarity and appropriateness of communication strategies. Thoroughness and relevance of prospect qualification process.
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