Objective : The objective of this exercise is to provide students with some practices in the use of QFD in product planning. Exercise : A customer would like to develop a new generation of hole punch ( 2 holes) for a European market. His competitive strategy is summarised as "A high quality and attractive product for offices with a superior value". The customer has conducted market survey about the new product and summarises the expectations of consumers of the new product below: Easy to carry (5) Easy to discard scrap (7) Easy to store (6) High quality (9) Easy to use (8) Robust (8) Attractive design (7) {:[" More than "10" papers could be punched in a "],[" time (8)