Objective:

The objective of this group assignment is to apply strategic management concepts learned in class to

analyze a real$-$world business case. Through this assignment, you will develop critical thinking skills,

enhance your understanding of strategic management principles, and practice effective teamwork

and communication.

Assignment Details:

$1.$ Group Formation: Form groups of $6$ to $10$ students. Ensure diversity within your group,

considering different skill sets, backgrounds, and perspectives.

$2.$ Case Selection:

$-$ Choose a business organization or a specific industry to analyze. It could be a company facing

strategic challenges, a successful strategic move by a company, or any recent development in the

business world.

$-$ Make sure the chosen case allows for in$-$depth analysis and discussion of strategic management

concepts.

$3.$ Analysis Framework:

$-$ Utilize strategic management frameworks, such as SWOT analysis, Porter's Five Forces, PESTEL

analysis, or any other relevant frameworks discussed in class, to analyze the chosen case.

$-$ Apply these frameworks to identify the company's strengths, weaknesses, opportunities, and

threats, as well as the competitive dynamics of the industry.

$4.$ Research:

$-$ Conduct thorough research on the chosen company or industry.

$-$ Gather information from reputable sources such as academic journals, industry reports, company

websites, and news articles.

$5.$ Report Structure: $($contribute $30\%)$

$-$ Prepare a comprehensive report that includes the following sections:

$-$ Introduction: Provide an overview of the chosen company or industry and its strategic

significance.

$-$ Analysis: Present your findings based on the selected frameworks.

$-$ Recommendations: Propose strategic recommendations for the company based on your analysis.

$-$ Conclusion: Summarize the key points of your analysis and recommendations.