Objective: This assignment aims to develop your abilities to apply the BCG Matrix in a comparative analysis of two competing companies within the same industry, understand strategic portfolio management, and evaluate competitive positioning.

Introduction: Briefly introduce the two companies you have chosen, including their industry context and the rationale for their selection.

Methodology: Explain how you will apply the BCG Matrix to analyze these companies. Include criteria for categorizing business units or products as Stars, Cash Cows, Question Marks, or Dogs.

Analysis:

Present the BCG Matrix for each company.

For each company, identify and describe the business units or products in each of the four categories.

Provide a comparative analysis of the companies' portfolios, focusing on their strengths, weaknesses, and strategic focus areas.

Strategic Implications: Based on your comparative analysis, discuss the strategic implications for each company. Offer recommendations for each business unit $($e$.$g$.,$ invest, divest, hold, or harvest$)$ and justify your suggestions.

Conclusion: Summarize your findings and the potential impact of your recommendations on the competitive positioning of each company.