OBJECTIVE: This assignment aims to enhance individual students' skills, knowledge, and cognitive in analysing and evaluating an organisation's internal and external environment. REQUIREMENT: Referencing sources of NIKE 2022 Annual Report from the following link: https://investors.nike.com/investors/news-events-and-reports/default.aspx Conduct Internal and External analysis for NIKE. Prepare the following information.

Part I: Vision and Mission 1.1 Vision - Evaluate the vision 1.2 Mission - Evaluate the mission 1.3 Suggestion - should the vision and mission statements change or maintain Part II: External Analysis 2.1 Analyse the industry. Identify the 5 opportunities and 5 threats 2.2 Prepare an EFE matrix Part III: Internal Analysis 3.1 Evaluate the current financial performance of the organisation 3.2 Identify the 5 strengths and 5 weaknesses 3.3 Prepare an IFE matrix 3.4 Prepare a competitive profile matrix (CPM) Summary

[Total: 60 marks]

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QUESTION/ TASK 2 (40%): OBJECTIVE: This assignment aims to enhance individual students' skills, knowledge, and cognitive in generating effective and efficient strategies. REQUIREMENT: Refer to Task 1, generate strategies for NIKE by using a few matching tools. Part IV: Matching 4.1 SWOT Analysis 4.1.1 SO strategies (Suggest 2 strategies, and list the advantages and disadvantages of implementing the strategies) 4.1.2 WO strategies (Suggest 2 strategies, and list the advantages and disadvantages of implementing the strategies) 4.1.3 ST strategies (Suggest 2 strategies, and list the advantages and disadvantages of implementing the strategies) 4.1.4 WT strategies (Suggest 2 strategies, and list the advantages and disadvantages of implementing the strategies) 4.2 SPACE Matrix - suggest two strategies. Part V: Implementing Design a table that consists of strategies from 4.1 and 4.2; indicate the when, who, and how the strategies should be implemented. Part VI: Monitoring Adopting Rumelt's principles, suggest monitoring tools for all the strategies above in a table. Summary