Objective: This assignment focuses on understanding and analyzing price wars in the context of business competition. You will explore the concept of price wars, their disruptive nature, and their potential consequences for firms. Utilizing Porter's Five Forces framework, a key tool for analyzing industry competitiveness, you will examine why price wars occur more frequently in some industries than others. Through real$-$world case studies, you will analyze the factors that lead to price wars and the strategic responses firms can employ to either avoid'or effectively navigate them.