Objective:

To analyar and propose solutions to a complex communication crisis within a multirational corporabion

Crie Study Overvies:

Globartech Inc, a multinational techinology conglomerate is facing a severe communication crais that

threaters its reputation and market standing. A leaked internal memo containing$-$sernitive information

about upcoming tayoffs has spread rapidly on social media, causing paric amonif employees and investons.

The company's lesdership is scrambling to contain the situation and restore trust and conficience in its

rtakeficider

Asignment Task

As a seasaned communication consultant, your tark is to conduct a thorough analyus of the communication

crisis ar Globallech thc and develop a stratngic communication plan to mitigate the darmage and rebuild the

companys reputation.

Assignment Components:

$1$ Situation Analysis:

Provide a detailed overview of the communication crisis at Globaltech inc, including the events

leading up to the crisis key utakeholders affected, and the impact on the compary's brand and

financial stability.

Analyze the root causes of the cribis, condidering factors such as internal communication

breakdowns, leadenhip miamaragement and the role of social media in exacerbating the

situation.

Evaluate the effectivenea of the compan$/$s initial reponse to the crisis and any subsequent

actions taken to address it$.$

Stakeholder Analyais:

Identify and analyze the primary stakeholders impacted by the communication criais, including.

employees, inveitors, cuatomers regulators and the media

Aseas the specific concerms, interests, and expectations of each stakeholder group and their

influence an the company's reputation and future success.

Strategic Communication Plan:

Develop a comperhersite eommunication strategy to adidiess the comenurication crisis and

rebuid trat and credibily for Globolitech Inc:

Define dear communicaticn objectivm and goals outinning how they align with the compary$/$s

browier buniness cbjectives and values

maketolder group, inchoding internal memos prmi releses social media vpiates and rmplojer

tovin hall mertings

Outline a crisis cemmuricatios maragment plan inekudme protorols for montaring and

incoporate recommendations for kadershig engagerment and tramparmey to defichutiat?

acrcontabily and commitment to addreating the crist.

$4$implementation and Cwaluation Pan: