Objective:

To apply Organizational Behavior $($OB$)$ concepts in a practical and creative way by developing a mock consulting business focused on solving OBrelated issues for organizations.

Assignment Description:

In this assignment, you will create a mock Organizational Behavior consulting business. Your task is to design a consulting firm that specializes in addressing OB challenges such as leadership development, team dynamics, organizational culture, employee motivation, and change management. This project will require you to think strategically about how OB concepts can be applied to help organizations improve their performance and achieve their goals.

Steps to Complete the Assignment:

Company Overview:

Name and Branding: Create a unique name for your consulting business. Design a logo and develop a brand identity that reflects the mission and values of your firm.

Mission Statement: Write a mission statement that outlines the purpose of your consulting business and the key principles that guide your work.

Vision Statement: Develop a vision statement that describes the long$-$term impact you aim to have on the organizations you work with.

Service Offerings:

Core Services: Identify and describe the core services your consulting business will offer. These should be based on key OB concepts such as leadership training, organizational culture assessment, conflict resolution, change management, etc.

Customized Solutions: Develop a process for creating customized solutions for clients based on their specific needs. Explain how you would diagnose issues and tailor your services to address them.

Target Market:

Client Profile: Define the types of organizations you plan to serve $($e$.$g$.,$ small businesses, non$-$profits, large corporations, startups$).$ Explain why you chose this target market and how your services will meet their needs.

Market Research: Conduct basic market research to identify potential competitors and analyze what sets your consulting firm apart.

Consulting Methodology:

Approach: Develop a consulting methodology or framework that outlines how you will approach client projects from start to finish. This could include steps like initial assessment, data collection, analysis, recommendation, and implementation.

Use of OB Theories: Explain how specific OB theories and concepts will be integrated into your consulting approach to solve clients' problems.

Case Study Example:Market Research: Conduct basic market research to identify potential competitors and analyze what sets your consulting firm apart.

Consulting Methodology:

Approach: Develop a consulting methodology or framework that outlines how you will approach client projects from start to finish. This could include steps like initial assessment, data collection, analysis, recommendation, and implementation.

Use of OB Theories: Explain how specific OB theories and concepts will be integrated into your consulting approach to solve clients' problems.

Case Study Example:

Mock Client Scenario: Create a mock client scenario where an organization faces a significant OB$-$related challenge $($e$.$g$.,$ declining employee engagement, leadership turnover, cultural integration after a merger$).$

Consulting Proposal: Develop a consulting proposal for this client, including your diagnosis of the problem, proposed solutions, and expected outcomes. This will showcase how your firm would handle a real$-$world consulting project.

Marketing and Outreach:

Marketing Strategy: Develop a basic marketing strategy for attracting clients. This could include online marketing, networking, partnerships, and other promotional tactics.

Sample Marketing Materials: Create a brochure, website mockup, or social media campaign to promote your consulting services.

Financial Plan:

Pricing Strategy: Outline a pricing strategy for your services. Explain how you will price different services and what factors will influence your pricing decisions.

Revenue Projections: Provide basic revenue projections for the first year of your business. Estimate how many clients you expect to serve and what your revenue goals are.