Objective:

To create a project management charter for a business$-$related project as part of a university

exercise. This activity will help students learn how to draft a project charter and understand its

importance in a professional business context.

Scenario:

You have been hired as a project manager by a mid$-$sized e$-$commerce company. The company

wants to launch a new customer loyalty program to increase customer retention and drive

repeat sales. The loyalty program will allow customers to earn points for purchases, which they

can redeem for discounts, exclusive products, and early access to sales. Your task is to lead the

project and create a Project Charter for the initiative.

Project Charter Template

Project Title:

What is the name of the project? $($E$.$g$.,"$E$-$commerce Customer Loyalty Program

Launch"$)$

Project Purpose or Justification:

Describe the problem or opportunity the project addresses.

Why is this project necessary? What benefits will it deliver?

Project Objectives:

List $3-5$ clear, measurable objectives that the project will achieve. $($E$.$g$.,"$To

increase customer retention by $15\%$ within $12$ months of program launch"$)$

Project Scope:

Define what is included in the project and what is not.

Key Stakeholders:

Identify key individuals or groups who have an interest in the project.

Project Manager and Team:

Who will lead this project? Mention the project manager and core team roles.

Assumptions and Constraints:

List any assumptions you are making $($e$.$g$.,$ "The current e$-$commerce platform

can support the integration of a loyalty program without major upgrades"$).$

Outline potential constraints $($e$.$g$.,$ "Limited budget for extensive customer

rewards," "A tight timeline for the holiday shopping season launch"$).$

Risks:

Identify $3-5$ potential risks to the project and propose mitigation strategies.