Question: Objective: To do a societal environment analysis for the United Arab Emirates. This is a general analysis which means that it should not be directed

Objective: To do a societal environment analysis for the United Arab Emirates. This is a general analysis which means that it should not be directed to any industry or a specific company from that industry. This is a country level analysis.

To do the analysis:

1. Make a list of the STEEP/PEST variables in a table format - follow the slide as given in chapter 4.

2. Choose indicators for each of the variables.

3. Pick up some indicators which are not self-explanatory or difficult to understand for the reader.

3. Explain these indicators keeping in mind the context of the UAE. The explanation should not be more than a few sentences.

4. Please do not explain all the indicators.

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