Objectives - In this section, develop specific, measurable, achievable, relevant, and time-bound objectives for your digital marketing plan.The objectives should be specific to the digital marketing plan!

The company is Hobo Jane Boutique. HoboJane Boutique is a boutique in the fashion and home goods industry that was established in 2015 and sells a curated blend of predominately new clothing, accessories, and home furnishings with a tinge of vintage clothing. It was founded by Sarah Jane Martini as a sole proprietorship and has grown to be a fabulous neighborhood boutique with excellent pricing and selection. They started in Fall of 2015 and have found a home in the neighborhood of Long Beach near Retro Row, also known as 4^th Street Corridor. Martini has had a long career encompassing several decades in retail and visual merchandising. Her latest endeavor, HoboJane Boutique, is a mix of new and vintage goods that bring an innovative and trendy sense of style to Long Beach's seaside chic.