Question: Objectives On successful completion of this assignment, students should be able to define the business plan in terms of a product/service description, identify the potential

Objectives

On successful completion of this assignment, students should be able to

define the business plan in terms of a product/service description, identify the potential target market, identify the benefits of the product/service, and a concept statement and survey three peers on the business idea.

Brief Description

The purpose of the first assignment is to provide you with a vehicle to explore possible business ideas and to select a business to develop through the course. This will be the first step toward building a comprehensive business plan that you could use in starting your business.

Submission Instructions

Provide a response ranking your three ideas based upon the environmental trend scan exercise. Select the one business idea you intend to pursue this semester. See https://www.ibisworld.com/canada/list-of-industries/ for sources of information and you may use other databases. You will receive feedback from the instructor on your submission. In unit 6 you will be resubmitting this as Part 1 of your project.

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