Objectives questions

Operations Management

Please Answer all

When a company is looking for growth opportunities, which of these steps should it take first?

-	Consider whether it could gain more market share with its current products in their current markets using a market-penetration strategy
	Consider considers whether it can find or develop new markets for its current products using a market-development strategy
	Consider whether it should strengthen its brands by consolidating diverse product lines
	Consider whether it can develop new products for its current markets with a product-development strategy
	Consider whether it should develop new products for new markets through a diversification strategy

The alternative to growing through mergers and acquisitions is commonly referred to as ________.

	internal growth
	organic growth
	external growth
	self-directed growth
	natural growth

When a firm looks for ways to grow sales of its current offerings to its existing customers, it is using the ________ strategy.

	new-market segment
	product development
-	market-penetration
	geographical-expansion
	diversification

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

	market-penetration
	blue-ocean
	geographical-expansion
	market-development
	niche identification

________ involves entering new markets by tweaking products for new customers, using variations on a core product to stay one step ahead of the market, and creating interim solutions for industry-wide problems.

	Supplemental innovation
	Breakthrough innovation
	Disruptive innovation
	New-market innovation
-	Incremental innovation

Which of these is identified in the chapter as one reason companies continue to pursue incremental innovation over new-to-the-world innovations?

	Employees dislike the disruption of breakthrough innovation.
-	It is increasingly difficult to identify blockbuster products that will transform a market.
	Tax laws favor incremental innovation.
	Customers are rarely interested in breakthrough innovation.
	Breakthrough innovations invite vigorous competitive responses.

In addition to creating offerings that are desirable to customers and technologically feasible, the stage-gate framework aims to create offerings that are ________.

	low cost (marketable using minimal resources)
	unique (unmatched by any other company)
	buzz-worthy (capable of generating broad media attention)
	cutting-edge (using only the latest technologies and concepts)
	viable (creating value for the company and its collaborators)