Question: Objectives should adhere to the SMART criteria. Based on that premise, what is wrong with the following IMC plan objective? We will increase the number

Objectives should adhere to the "SMART" criteria. Based on that premise, what is wrong with the following IMC plan objective?
We will increase the number of units of double fudge cookies sold in 6 months.
It is not measurable because the amount of increase is not specified and there is no benchmark.
There is nothing wrong with the objective.
It is not timelined.
It is not realistic.
Objectives should adhere to the "SMART" criteria. Based on that premise,

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