Question: Objectives: State 2 - 3 specific and measurable ( i . e . , include a metric ) marketing goals ( e . g .

Objectives: State 2-3 specific and measurable (i.e., include a metric) marketing goals (e.g., sales, brand awareness, market share, etc.) that the firm would like to achieve during the next year. Issues: Discuss any potential issues that may inhibit achieving your stated objectives/goals Costco.

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