obotics Unlimited sells a manufacturing robot system for a list price of $800 with a cost per unit of $600. With heavy competition, the sales force is having trouble making its sales targets. The sales manager is clamoring for a price cut, and comes into the marketing managers office saying If we cut the price on these by $100, my team could sell 50% more units.

Group of answer choices

If the sales manager is correct, lowering the price like this would decrease company profits.

If the sales manager is correct, lowering the price like this would increase company profits.

If the sales manager is correct, lowering the price like this would company profits would be the same.

Soft power helps to build a constructive relationship among distribution channel members. One source of soft power is trust, which is:

Group of answer choices

a supplier not requiring the use of contracts in its arrangements with distributors.

a pledge of continuity and a long-term view of performing value-adding activities in the channel.

willingness to make investments to achieve channel goals.

having confidence in another partys integrity and reliability through their history of dealing with each other.

a declaration of a channel stewards future intention to maintain or enhance relationships with channel partners.