Question: Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use? To what extent is it ethical

Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?

To what extent is it ethical for marketers to gather massive amounts of data about everything a consumer does and then sell advertising using the information?

What do you think is the greatest problem today with respect to ethical business practices on the internet? What solution would you offer?

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Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?

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