Question: Occurs when a person's identity is connected with a product or service in such a way that consumers are likely to be misled about that

Occurs when a person's identity is connected with a product or service in such a way that consumers are likely to be misled about that person's sponsorship or approval of the product or service.
An exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem.
Stand-alone start-up companies established to create financial opportunities for athletes.
Unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.
Creations of the mind, such as inventions; literary and artistic works: designs; and symbols, names and images used in commerce.
Right to exploit any image, for whatever purpose including promoting commercial interests, whether or not any such image contains the intellectual property of any entrant, team, driver, sponsor or third party.
 Occurs when a person's identity is connected with a product or

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