Question: occurs when a product's price exceeds a consumer's internal reference price. Perception of a price as a single loss Perception of a price as two

occurs when a product's price exceeds a
occurs when a product's price exceeds a consumer's internal reference price. Perception of a price as a single loss Perception of a price as two losses Perception of a price as a loss and a gain Perception of a price as a gain forgone

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