Question: _______________ occurs when the consumers expectations are either met or exceeded. Group of answer choices Cognitive dissonance Dissatisfaction Sensational regret Satisfaction Flag question: Question 39
_______________ occurs when the consumers expectations are either met or exceeded.
Group of answer choices
Cognitive dissonance
Dissatisfaction
Sensational regret
Satisfaction
Flag question: Question 39
Question 392 pts
_____________________ refers to a feeling of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase choice.
Group of answer choices
Cognitive dissonance
Post-evaluation nuisance
Dissatisfaction
Sensational regret
Flag question: Question 40
Question 402 pts
_____________________ - Learning occurs as a result of the outcomes or consequences associated with a particular response including reinforcement.
Group of answer choices
Operant conditioning
Modeling learning
Observational learning
Classical conditioning
Flag question: Question 41
Question 412 pts
______________ refer to smaller groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the mainstream.
Group of answer choices
Cultures
Reference clans
Social classes
Subcultures
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