Ocus off corporate strategy D) focus on global raw material sourcing 9) A good market development strategy: A) expands the distribution system B) targets the most profitable market segment C) expands the marketing effort beyond currently served segments D) targets the largest market segment 10) One of the best methods of determining how consumers feel about the perceived differences between competitive products or services is through: A) histograms B) perceptual mapping C) analysis of sales results D) survey research ESSAY. Write your answer in the space provided or on a separate sheet of paper. 11) Give an example of a company that has treated you well (i.e. that appears to be customer-focused). What particular steps has it taken to achieve this success? How do you feel about the company? Would you recommen this company to your relatives and friends? Would you pay higher price for this company's products and services that you would for it's competitors? Why or why not? 12) Explain the difference between a market penetration strategy and a market development strategy