Question: Odd - even pricing is when: Question 1 options: A marketer sets a high price to indicate luxury A marketer sets the price of a

Odd-even pricing is when:
Question 1 options:
A marketer sets a high price to indicate luxury
A marketer sets the price of a product just a few cents or dollars under an even number so that the customer perceives it as being much lower than it actually is
A marketer sets the price of a product as a complex number so that it's harder for a customer to quickly recognize
A marketer sets the price of a product a few cents above or below a competitor's price

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!