Of all the concepts we discussed, a first time marketer can provide the best support in a new role by being able to tell a Compelling Brand Story. A brand story is crucial for engaging the target audience and creating a strong foundation for the marketing campaign. For your extra credit please create a brand story and label each element appropriately. 1. Research: Cuisinart Airfryer a. Define the target audience. b. Identify three competitors. c. Identify the unique selling point(s) and key message for the brand. 2. Identify the Elements of a Brand Story a. The Brand b. The conflict/challenge/buyer pain c. How it is being resolved d. Memorable Message to support 3. What is the Brand Identity? a. Values, personality, mission and vision. b. How doe these align with the target audience