of the decision to launch Elevate. Please use a spreadsheet to address the following questions, and submit your spreadsheet on Canvas prior to class. We don't know how much Elevate will cannibalize sales of Victor products. But we can start to understand its impact by understanding the relative profitability of the two products. How much margin does Altius make on each box of Elevate balls? (This is the manufacturer's price, minus the cost of making the balls. To determine the manufacturer's price, of course, you must take the retail price and subtract the margin kept by the retailer.) Assume that Altius must invest $10 Million in capital equipment to manufacture the Elevate product, and $2 Million in advertising. Suppose that the company then sells 1 million units of Elevate. Will the product be profitable in its own right? (ie, assuming no cannibalization?) What is the breakeven sales volume, at which Elevate will just cover its costs