Offer products that performCommit to service and after$-$sales supportGive the buyer factsQualityCustomers expect a bare minimum of the products they buy.Customers will only pay what they think a product is worth.There is an expectation from customers that products are sold at prices they are willing to pay.Avoid unrealistic pricingCustomers want informative advertising and knowledgeable salespeople.A stable base of loyal customers canlp