Asian Adventure Holidays offers a series of holiday packages aimed at families, seniors and corporate groups. The

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Question:

Asian Adventure Holidays offers a series of holiday packages aimed at families, seniors and corporate groups. The financial controller, Jack Tallis, is preparing for the annual board meeting and is concerned about the loss that the business sustained in the past year. He has examined the profits for each of the three departments of the business—family, seniors and corporate—and it seems that the corporate department is the source of the problem.

Jack has asked you to assist him to look more closely at the three packages offered by the corporate department to see which holiday packages are yielding profits and which are not. The three packages are to Thailand, Malaysia and Indonesia. The sales and direct costs of each corporate package for last year are as follows:

	Bali Adventure	Thailand Discovery	Malaysian Orienteering
Number of packages sold	10	20	10
Number of people per package	5	6	8
Revenue per person	$18 000	$12 000	$14 000
Direct cost per package:
Tour leader	$5 000	$12 000	$9 000
Tour assistant	2 000	3 000	6 000
Air travel	28 000	30 000	32 000
Accommodation	15 000	26 000	24 000
Equipment hire	4 000	0	9 000
Meals	18 000	15 000	8 000

To calculate the profitability of each package, a proportion of the overhead costs of running the corporate department needs to be allocated to the three packages. Jack has suggested that these costs could be allocated to each package in proportion to actual sales revenue. For last year these overhead costs were as follows:

Salaries	$200 000
Phone	2 000
Depreciation on equipment	5 000
Utilities	2 000
Rent and property taxes	9 000
Other department costs	12 000
Total	$230 000

Required:

1. Calculate the profit per package and the total profitability of each of the three corporate packages.

2. Compare the profitability of the three corporate packages.

3. Do you consider that the allocation of the corporate department overhead to packages using actual sales revenue is appropriate? Can you suggest a better method?

4. Suggest what actions the company could take in regard to the three corporate packages.