Offering a noncumulative quantity discount is done to shift some of the storing function to the buyer. All of the answers are correct. reduce the seller's shipping costs. encourage bigger orders. discourage small orders. QUESTION 24 The bans "unfair or deceptive acts in commerce." Trade Name Amendment Excessive Punishment Act Wheeler Lea Act Emblems Act Excessive Bail Act QUESTION 25 A pricing objective that seeks a specific level of profit is a profit maximization objective. target return objective. sales-oriented objective. value objective. status quo objective Use this information for questions that refer to the Pricing 1 case. (WPI) case. As a project for her marketing class, Emily Washington is researching how five local businesses price their products. The following are brief sketches of what she has learned about each company: At Bella Computers, Emily has discovered that the company earned a 6 percent return on investment this year and wants to increase this to 9 percent next year. To its retailer customers, Bella Computers gives cash discount terms of 2/10, net 30 . It also gives retailers a 3 percent reduction on the invoice amount for advertising Bella products locally. Bella gives retailers' salespeople 2 percent of the sale price for each Bella Computer they sell. At Ross Pharmaceuticals, she learned that the company has invested heavily in developing a new product that recently received a patent. Because cash is tight, the company wants to achieve a rapid return on its investment. The new patented product is badly needed in the market, so a very inelastic demand curve is expected. Digital Imaging makes photographic prints for wedding photographers. It is very concerned about competitor reactions to its pricing, so it has selected prices that will not draw the attention of the competition and will not start a price war. Digital Imaging offers customers an 8 percent discount if their purchases exceed $20,000 a year. Jack's One-Hour Cleaners recently opened for business. The company invested a lot of money in new equipment and feels that it has to quickly get "at least 10 percent market share to stay in the game." This need obviously influences the company's pricing decisions. Jack's also plans to offer customers 20 percent discounts on any order over $20. National Printing Equipment (NPE) produces equipment that helps to print newspapers and magazines. The company sells directly to printers and through wholesalers. Its salespeople negotiate prices with individual customers and often have to match competitors' prices. NPE has a new product-the Gutenberg NP201with some competitive advantages now, but competitors are expected to follow quickly with similar products. The new product is being introduced into a market with elastic demand. What is Digital Imaging's pricing objective? target return profit-oriented status quo-oriented sales-oriented None of the answers are correct. QUESTION 28 A B Corp certification demonstrates that a company is nonprofit in nature. meets the industry standard for-profit margin. outperforms its rivals on the standard financial indices. focuses solely on shareholder interests. meets a high standard for social and environmental performance. A reduction from list price given to intermediaries to get shelf space for a product is a shelf allocation. trade allowance. brokerage allowance. stocking allowance. push money allowance. QUESTION 30 What is the objective of a target return strategy? a specific level of profit a specific sales volume a specific share of competitors' sales a specific mindshare of consumers a specific share of the market QUESTION 31 Strategy planning for Price is concerned with how temporary price reductions, financing, and transportation costs influence customer behavior. All of the answers are correct. how flexible prices will be. at what level prices will be set over the product life cycle. to whom and when discounts and allowances will be given