Question: Offering a product for a lower price during the early stages of the life cycle in order to gain market share is referred to as

Offering a product for a lower price during the early stages of the life cycle in order to gain market share is referred to as_____.
Question content area bottom
Part 1
A.
personalized pricing
B.
penetration pricing
C.
price lining
D.
a follow-the-leader strategy
E.
price skimming

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