Question: Offering direct online sales to consumers while also promoting wholesale and retail sales can result in a net loss of sales due to disgruntled dealers.

Offering direct online sales to consumers while also promoting wholesale and retail sales can result in
a net loss of sales due to disgruntled dealers.
a signal of the company's strong commitment to retailers.
channel conflict.
cannibalization of retailers' sales.
Offering direct online sales to consumers while also promoting wholesale and

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