Offering too many options can lead to which problem for some companies? Suppliers to the company can get confused and send incorrect shipments. Your target market, by definition, prefers limited options. They can't specialize, leaving them vulnerable to competition. It's difficult to keep track of inventory and re$-$order as certain items are sold out. An indicator of good marketing includes which of the following? Punishing failure Avoiding experimentation that simply influences perceptions of value Taking calculated risks Repeating relevant risks In addition to sales and advertising, marketing also includes which of the following? Customer relationships Product design Community relations Social media