$""$Often lost in all the talk about anaphylaxis, EpiPens and hospital visits is the fact that people like Haley miss out on the daily peace of mind that comes with not having to approach every place you go like it's a minefield. So when Haley and her mom discovered SunButter, it was about much more than Haley enjoying her first $-$ever PB & J$.$ It was an acknowledgment that the condition she and millions of others have matters and that someone is doing something about it$.$ See, the thing about SunButter is that it's much more than just a product. It really is a kind of implicit promise"

The line, "See, the thing about SunButter is that it's much more than just a product. It really is a kind of implicit promise" hearkens to the an important marketing element and the a major focus of this class. What is it$?$

pricing

segmentation

advertising

social media

product

distribution

brand

promotion

service

positioning