Often marketers and managers are obsessed with measuring the effects of campaigns on sales. However, marketing may
Fantastic news! We've Found the answer you've been seeking!
Question:
Often marketers and managers are obsessed with measuring the effects of campaigns on sales.
However, marketing may have both a direct and indirect of consumers purchasing habits.
What are good direct and indirect measures of marketing campaigns?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: