Question: ogai 0 9 t . 1 1 . 0 7 7 ( Scenario 1 1 - 1 ) Toyota is designing its print media advertisements.

ogai

09

. 11.077

(

Scenario

11 - 1)

Toyota is designing its print media advertisements. It decides to use the least complex copy technique to highlight the urgency of acting immediately. Which of the following copy techniques is Toyota most likely to choose?

.

Direct response copy

.

Narrative

.

Dialogue

.

Straight

-

line copy

ogai09t.11.077 (Scenario 11-1) Toyota is designing its print media advertisements. It

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