Oh Behave

is a key choice all consumers make in the decision$-$making process. Let's check on where these products will be sold. Click on the CHANNELS tab and then review the data on each channel choice. The key to which channels make sense is the TOTAL CUSTOMER REACH each channel has with each market segment and the ability to sell into the channel based on any price range limitations$.$

Select the retail choice$($s$)$ that you feel are NOT appropriate for your target segment. As you do so$,$ notice that different channels demand a greater or lower percentage of the sales price for your product.

Retail

University and Retail

Fashion

University