Question: Okay, let me explain the rationale behind the stakeholder mapping:A - Key Players: - Johnson & Johnson: As the parent company of Tylenol, they had
Okay, let me explain the rationale behind the stakeholder mapping:A Key Players: Johnson & Johnson: As the parent company of Tylenol, they had the highest power and attention in this situation. They were directly impacted by the product tampering and had to respond to the crisis. Tylenol consumerscustomers: They were the most directly affected stakeholders, as their health and safety were put at risk. Their trust and confidence in the Tylenol brand was crucial.B Sleeping Giants: Retail stores: They had significant power as the distribution channels for Tylenol, but their attention was likely lower as they were not as directly involved in the crisis response. Healthcare providers: They had influence over Tylenol usage and recommendations, but their direct involvement was secondary to the company and consumers.C Gadflies: The general public: While not directly impacted, the public had high attention on this highprofile incident and could influence public perception and sentimentD Irrelevants: Shareholders: Their power and attention were relatively low, as they were not the primary stakeholders affected. James Lewis: As the extortionist, his actions were peripheral to the core stakeholders and issues.The rationale is based on the relative power and attention each stakeholder group had in the context of the Tylenol poisoning crisis and Johnson & Johnson's response. The key was to identify the most critical stakeholders who directly influenced or were influenced by the events.
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