Question: Okay, so what is A/B testing? a. Testers look at two designs side-by-side, and indicate which one they like the most. b. Testers are given

Okay, so what is A/B testing?

a.

Testers look at two designs side-by-side, and indicate which one they like the most.
b.

Testers are given a list of adjectives intended to describe a product, and asked to choose the ones they feel best reflect their feelings.
c.

Testers are brought to a lab and asked to evaluate two products with a group of other testers.
d.

Testers are shown either design A or design B and the performance of each is compared.

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