OL $324$ Case Study Two Guidelines and Rubric

Overview

Customer focus is a crucial aspect of any successful business. When a company places a premium on excellent customer focus, it means they prioritize understanding and meeting the needs and desires of their customers above all else. This dedication isn$$t just about making sales; it$$s about building trust, fostering loyalty, and creating a positive reputation in the market. Businesses that excel in customer focus not only listen to their customers but also use their feedback to improve products, services, and overall experiences. In doing so$,$ they forge lasting connections, ensuring that existing customers keep coming back for more and that new customers are drawn in by the allure of outstanding service. In the competitive world of business, customer focus isn$$t just a choice; it$$s a necessity for long$-$term success.

Directions

Reflect on a company where you have had a number of business dealings. Consider how well the employer established a customer focus. Then, write a short paper on how the company succeeded in establishing an excellent customer focus and include what the organization could do better.

Specifically, you must address the following rubric criteria:

Vision, Commitment, and Climate: Discuss the importance of applying a company vision, commitment, and climate to create excellent customer focus.

Alignment with Customers: Identify how the company aligns with its customers.

Customer Problems: Discuss the company$$s willingness to find and eliminate customers$$ problems.

Customer Information: Explain the importance of how customer information is used.

Customer Communication: Discuss the importance of communicating with customers.

Competence, Capability, and Empowerment: Discuss the way the company focuses on competence, capability, and the empowerment of its employees.

Continual Improvement: Explain how the company continues to improve its products and processes.