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Cente... The Official Home... To Do https://olportal.ont... @ Dropbox Folders -... (27) Dashboard - M... This week, you will assist Isabelle and the Sales & Marketing department with a social media marketing plan to accomplish one of the following goals: Increase restaurant business among non-hotel guests; or Target business market for dining, meeting or accommodation; or Increase family transient business for the hotel . Step 1 After deciding on which one of the above goals you want your social media campaign to accomplish, decide which market or audience you are going to target and choose one social media platform to use. Be sure to explain why you chose your particular target market and social media platform. Please note, your overall target audience might be fairly broad (ex: "women"), but may be narrowed for individual content pieces (ex: the Jules' Eastside Bistro example below narrows "women" into "mothers and daughters" for Mother's Day). Step 2 Develop a content calendar with six different content pieces that will be delivered on your chosen platform over any two week period in the upcoming two months. Be sure to indicate the date the content will be released, the type of content and the subject or topic of the content and the specific target audience. As an example, take a look at the below content calendar item for Jules' Eastside Bistro. You will do this for six different content items: Dropbox Folders - (27) Dashboard - M... >> 5 Reading Jules' Eastside Bistro - Instagram Content Calendar - May 2022 Content Piece #1 Release Date Content Type Content Topic & Details Narrowed Target Audience Sunday, May 10 Instagram story video Mother's Day. Share home video of Jules (bistro owner) as a child, playing outside with her mother. Message: "Happy Mother's Day to all the wonderful mothers out there, especially my own!" Mothers and daughters/children TIP: Social media content is often related to holidays and special events. Check out timeanddate.com C for a list of Canadian holidays and special events throughout the year. Additionally, nationaltoday.com shares official holidays, but also fun occasions, such as "Star Wars Day" (May 4) and "International No Diet Day" (May 6). Step 3 Choose one item from your content calendar and actually create the content item. You can find a wide collection of free resources online for sourcing images (Unsplash, Pixabay, Freepik), editing images (Canva, PicMonkey), editing videos (Renderforest, Canva, Adobe Spark) and creating infographics and images (Venngage, Canva). Conduct an internet search or check out the "Toolbox section at the end of each page in our Social Media Tips section. ETTECECCOTTON TO DICC DUY y Step 3 Choose one item from your content calendar and actually create the content item. You can find a wide collection of free resources online for sourcing images (Unsplash, Pixabay, Freepik), editing images (Canva, PicMonkey), editing videos (Renderforest, Canva, Adobe Spark) and creating infographics and images (Venngage, Canva). Conduct an internet search or check out the "Toolbox" section at the end of each page in our Social Media Tips section. Step 4 You may make your plan in any format you choose. Be sure to include: . . Which one of the three goals you have chosen . Your target audience and why you chose it Which social media platform you have chosen, and your reason for choosing it Your Content Calendar with six content pieces described (as outlined in Step 2) A visual representation of one content piece, presented as an image, video or post to be shared on your chosen social media platform. Submit your plan to the Sales & Marketing team by using this Assignment folder. To Do This week, you will assist Isabelle and the Sales & Marketing department with a social media marketing plan to accomplish one of the following goals: Increase restaurant business among non-hotel guests; or Target business market for dining, meeting or accommodation; or Increase family transient business for the hotel Step 1 After deciding on which one of the above goals you want your social media campaign to accomplish, decide which market or audience you are going to target and choose one social media platform to use. Be sure to explain why you chose your particular target market and social media platform. Please note, your overall target audience might be fairly broad (ex: "women'), but may be narrowed for individual content pieces (ex: the Jules' Eastside Bistro example below narrows "women" into "mothers and daughters" for Mother's Day). Step 2 Develop a content calendar with six different content pieces that will be delivered on your chosen platform over any two week period in the upcoming two months. Be sure to indicate the date the content will be released, the type of content and the subject or topic of the content and the specific target audience. As an example, take a look at the below content calendar item for Jules' Eastside Bistro. You will do this for six different content items: Step 2 Develop a content calendar with six different content pieces that will be delivered on your chosen platform over any two week period in the upcoming two months. Be sure to indicate the date the content will be released, the type of content and the subject or topic of the content and the specific target audience. As an example, take a look at the below content calendar item for Jules' Eastside Bistro. You will do this for six different content items: Jules' Eastside Bistro - Instagram Content Calendar - May 2022 Content Piece #1 Release Date Content Type Content Topic & Details Narrowed Target Audience Sunday, May 10 Instagram story video Mother's Day. Share home video of Jules (bistro owner) as a child, playing outside with her mother. Message: "Happy Mother's Day to all the wonderful mothers out there, especially my own!" Mothers and daughters/children TIP: Social medi As an example, take a look at the below content calendar item for Jules' Eastside Bistro. You will do this for six different content items: Jules' Eastside Bistro - Instagram Content Calendar - May 2022 Content Piece #1 Release Date Content Type Content Topic & Details Narrowed Target Audience Sunday, May 10 Instagram story video Mother's Day. Share home video of Jules (bistro owner) as a child, playing outside with her mother. Message: "Happy Mother's Day to all the wonderful mothers out there, especially my own!" Mothers and daughters/children TIP: Social media content is often related to holidays and special events. Check out timeanddate.com for a list of Canadian holidays and special events throughout the year. Additionally, nationaltoday.com 3 shares official holidays, but also fun occasions, such as "Star Wars Day" (May 4) and "International No Diet Day" (May 6). Step 3