Old MathJax webview

case prompt what segment should we target for our catering?

Case File: Auntie Anne's Part 1 (Segmentation) I ATTENTION: While you are encouraged to research the company, please do NOT contact the company directly -- including by phone or email. Contacting the company could impede the business's day-to-day work and is not necessary for completing the case study. CASE PROMPT: What segment should we target for our catering? 26C Cloudy 94 ENG Previous Overview Known for being the world's-largest hand-rolled soft pretzel franchise . Franchise stores typically located in areas of high foot traffic . Looking to expand their business by increasing their focus on catering Description Auntie Anne's has been selling hand-rolled pretzels since 1988. They are now located in over 1,500 locations in 48 states in the United States and in 35 countries. The franchises have typically been located in enclosed malls and have expanded to other high-foot-traffic areas such as airports and Walmart stores. Description Auntie Anne's has been selling hand-rolled pretzels since 1988. They are now located in over 1,500 locations in 48 states in the United States and in 35 countries. The franchises have typically been located in enclosed malls and have expanded to other high-foot-traffic areas such as airports and Walmart stores. I Auntie Anne's is now looking to grow beyond their current locations by expanding their catering. Their catering customers tend to fall into two categories: social events and business events. Auntie Anne's wants to focus on business catering Target Market Ideal business catering clients will Be located within 30 minutes of a store Want to purchase a minimum of $50 for catering Be able to consume Auntie Anne's product soon after it arrives