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Case study is The lipstick Effect turning around XT Beauty by Tatiana and Sarbani Bublu Thakur-Weugold

VALUE BASED MANAGEMENT The lipstick effect: turning around XT Beauty Case study by Tatiana Khvatova and Sarbani Bublu Thakur-Weigold; Show your ability to draw up a value chain (or a part of a value chain) and indicate from the case study which value chain components fit where. Apart from this, you may also be expected to argue your point around a possible weakest link in the value chain - again from information from the case study. You could be required to critically evaluate the market segmentation choices made in the case study. OR suggest market segments that could be appropriate for the circumstances in the case study. In both cases, you should be able to motivate/defend your suggestions with practical and plausible arguments. - Vancould also aunant to formulate anositionina ototomont for cash of gi hp VALUE BASED MANAGEMENT QUESTIONS - Word References Mailings Review View You could also expect to formulate a positioning statement for each of the market segments that you have proposed. Remember that a positioning statement goes hand in hand with a message that communicate the positioning statement. You may also be expected to speculate on the types on innovations that you want to suggest to the management of the case study company. Again, you must be able to provide a plausible motivation for the suggested innovation. Last, but not least, you could be expected to create a balanced scorecard for the case study company. The balance scorecard could include at least 3 strategies from any of the perspectives (Financial, customer or internal business process perspective). For each strategy, you should be able to state a CSF and be able to develop a KPI with a target for each CSF. When the target is not achieved, you should be BI e Last, but not least, you could be expected to create a balanced scorecard for the case study company. The balance scorecard could include at least 3 strategies from any of the perspectives (Financial, customer or internal business process perspective). For each strategy, you should be able to state a CSF and be able to develop a KPI with a target for each CSF. When the target is not achieved, you should be able to suggest corrective action (s). In your answer to the balanced scorecard, you may choose to use a table, a graphic or subordinated bullet list to guide your answer. ir e hp 6 3 VALUE BASED MANAGEMENT The lipstick effect: turning around XT Beauty Case study by Tatiana Khvatova and Sarbani Bublu Thakur-Weigold; Show your ability to draw up a value chain (or a part of a value chain) and indicate from the case study which value chain components fit where. Apart from this, you may also be expected to argue your point around a possible weakest link in the value chain - again from information from the case study. You could be required to critically evaluate the market segmentation choices made in the case study. OR suggest market segments that could be appropriate for the circumstances in the case study. In both cases, you should be able to motivate/defend your suggestions with practical and plausible arguments. - Vancould also aunant to formulate anositionina ototomont for cash of gi hp VALUE BASED MANAGEMENT QUESTIONS - Word References Mailings Review View You could also expect to formulate a positioning statement for each of the market segments that you have proposed. Remember that a positioning statement goes hand in hand with a message that communicate the positioning statement. You may also be expected to speculate on the types on innovations that you want to suggest to the management of the case study company. Again, you must be able to provide a plausible motivation for the suggested innovation. Last, but not least, you could be expected to create a balanced scorecard for the case study company. The balance scorecard could include at least 3 strategies from any of the perspectives (Financial, customer or internal business process perspective). For each strategy, you should be able to state a CSF and be able to develop a KPI with a target for each CSF. When the target is not achieved, you should be BI e Last, but not least, you could be expected to create a balanced scorecard for the case study company. The balance scorecard could include at least 3 strategies from any of the perspectives (Financial, customer or internal business process perspective). For each strategy, you should be able to state a CSF and be able to develop a KPI with a target for each CSF. When the target is not achieved, you should be able to suggest corrective action (s). In your answer to the balanced scorecard, you may choose to use a table, a graphic or subordinated bullet list to guide your answer. ir e hp 6 3