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Service to the customer Competitiveness and efficiency Alignment between partner organisations Coordination between partner organisations Process orientation Bringing the partner organisations to be together and to work together Aligning their strategies and policies Orienting their organisation cultures and values Sharing of information. Sharing of risks and rewards Joint problem-solving Provide leadership ensuring continued cooperation, continued alignment and build a culture of trust Within each partner organisation: Orienting the functional areas towards the supply chain objectives of customer service, systems thinking, competitiveness and efficiency The functional areas having immediate effect are: Production, Materials including Purchasing, Inventory Control, Stores, Logistics, Marketing, Human Resources, Systems and Finance Figure 27.3 The Pyramid of Supply Chain Management