Old MathJax webview

This case study highlights a particular function of brick-and-mortar shops, which is collecting customer data, in the current ecommerce era. Please summarise the value of customer data for retailers within the context of this case study. (4 marks)

2. According to the system architecture shown in Figure 1, please explain how Platform as a Service (PaaS) and Software as a Service (SaaS) are realised in UShop+ Edge/Cloud SRP architecture. (4 marks)

3. Explain how the Business Intelligence dashboard shown in Figure 2 and Table 1 can help improve the business efficiency of retailers. (4 marks)

4. Explain how does the real-time analytics over online and offline sales data in UShop+ Edge/Cloud SRP system help improve the business efficiency and performance of retailers? Give some examples to support your answer. (6 marks)

Your answers must be specific to the case study.

needed a way to help its store managers enhance their performance." EC Life chose UShop+, an Al-driven retail management platform from Advantech to he enables data-driven insights to help retailers create personalized customer experience and increase sales (Figure 1). UShop+ Edge/Cloud SRP Overview & AL UShop Partners iRetail SaaS from Co-Creation/DFSI Saas WISE-Paas/StoreBI WISE-PaaS/SignageCMS Store. SENSE Edge Integration from Co-Creation/DFSI UShop+ Cloud SRP Connection Paas Rabit Azure On-Premises MQTT Store Analytics WISE-Paas Shopper Interactive Edge Store Mar Store Traffic Store Heatmap Customer Profile Interactive DS Intelligent Menu ESL CMS POS Loss Prevention WA (LEO-WI Seto (USM) ISUT LEON LUCAM LEC TUTO [/It W| USM VI Figure 1. UShop+ edge system and cloud SRP system Customer Data Provides Valuable Insights The first step in addressing EC Life's challenges was installing smart cameras that collect "Before you can increase your conversion rate, you have to know how many people are dhta noints you can take action." LA