Question: Olive and sinclair Part 2 : StrategyList your proposed strategy and reasoning.Channel StructureWhat's your distribution strategy? Should the company sell product: 1 ) Direct -
Olive and sinclair Part : StrategyList your proposed strategy and reasoning.Channel StructureWhat's your distribution strategy? Should the company sell product: Directtoconsumer in their online or brick & mortar store Wholesale to small boutiques Wholesale to specialty grocers Wholesale to bigbox stores A combination describe combination None of the aboveExplain your strategy and reasoning.Channel Structure: MixHow much should they focus on each channel of distribution? Should they focus half of their marketing efforts on each, only a little on one channel, etc.Explain your strategy and reasoning.Brainstorm two stores that you feel would be a good strategic fit for Olive & Sinclair.Why would they be a good strategic fit?
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