Question: . OM Reasoning / Basics / NCC Case ( Max 5 0 points ) : Questions can require independent thinking. 1 . Operations Reasoning: (

. OM Reasoning / Basics / NCC Case (Max 50 points): Questions can require independent thinking.
1. Operations Reasoning: (15 points) Answer ONLY TWO of the following Agree/Disagree questions,
provide at least one rationale supporting the statement and one rational opposing it. Also, whenever
applicable, highlight specifically where in OM7011(lecture content, assignments) or on the web were
your supporting or opposing rationales discussed.
a. With NO (zero) variability, OM7011 supported the notion that Average Waiting Line in Queue Tq
will be zero.
b. The problem of quoting a fixed delivery lead time (or project completion time) to customers can be
modeled as a Newsvendor decision when the actual delivery lead time (or project completion time) is
uncertain and there are costs for either overquoting or underquoting the delivery lead (project
completion) time.
c. Process Capability is always best defined using Upper Specification Limit USL, the Lower
Specification Limit LSL, and the estimated process standard deviation, .
d. TPS Lean and Six Sigma are quite similar because they both focus on achieving high quality and on
improving operations systems.
2.(10 points) OM Intro: In the How OM Can Help submodule, we mentioned three things: 1. Balancing
trade-offs between performance measures, 2. Moving to Pareto Frontier by Eliminating Inefficiencies,
and 3. Process Redesign / Improvement. Give specific examples from this OM7011 course where we
applied or illustrated each of these three things. If you find that we did not illustrate any of these things,
explain how we might do so in future versions of OM7011?
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3.(*15 points) Littles Law: Val dOM is a legendary village for winter sports in the French Alps. Given
its enormous popularity among French, Swiss, German, Austrian, and Italian skiers, the 1,200 beds in
the village are always booked in the winter season. On average, skiers stay in Val dOM for 10 days.
A study done by the French office of A. D. Little has shown that skiers spend on average $110 per
person on the first day and $88 per person on each additional day in local restaurants. The study also
forecasts that due to increased hotel prices and other issues the average length of stay for an
upcoming season will be reduced to 5 days. If the ski lodge remains at full capacity throughout the
season, what will be the percentage change in the amount that all the skiers spend in a typical day in
local restaurants compared to the last year (when skiers still stayed for 10 days)? Show you work /
calculations to support your choice; these supporting calculations are required.
a) Spending would decrease by 10%
b) Spending would remain unchanged
c) Spending would increase by 10%
d) Spending would increase by >20%
e) None of the above
4.(*10 points) NCC case: Consider the image alongside
-> of a slide from a presentation on the National
Cranberry Cooperative case. What do you think the
slide seeks to communicate? Mention / explain at least
three key ideas from this slide, each of which are
conceptually distinct.
II. Process Analysis(Max 25 Points): Comfy Shoes Inc. builds shoes tailored to meet each individual
customers needs. Customers who visit the downtown offices of Comfy Shoes in Cincinnati can choose
one or more of the following four custom-tailoring services. Customers receive their shoes in the mail
within a week of their initial visit.
Service Description Time Resource used
A. Walking Basics Take measurements for basic
walking shoes.
12 min. 1 attendant
B. Walking Plus Choose specific design (e.g. material,
color selection)
12 min. 1 attendant
C. Running Basics Take measurements for tailor-made
running shoes
10 min. 1 attendant
D. Running Adv Consult physical therapist and obtain
precise needs for running shoes.
Also choose specific design.
40 min. 1 attendant
The company offers the following packages to their customers:
1. Package 1: Includes only Walking Basics (Service A)
2. Package 2: Includes Walking Basics and Walking Plus (Services A and B).
3. Package 3: Walking Basics, Walking Plus and Running Basics (Services A, B and C).
4. Package 4: All four services (A, B, C, and D)
Customers of Comfy Shoes visit the store at a constant rate (you can ignore any effects of variability) of 20
customers per day. Of these customers, 45% buy Package 1,10% buy Package 2,20% buy Package 3 and
25% buy Package 4. The mix does not change over the course of the day. The store operates 12 hours a day.
1. Implied Utilization: (10 points) In order to know how busy each attendant is and determine which
resource / service will have the highest utilization, calculate the implied utilization of each resource in the
table below; use empty space in the right-side of the table to show any intermediate calculations.
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Resource / Service Implied
Utilization
Supporting Notes, if any, for Implied Utilization Calculation
A.

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